#3: How to Get Clients With Creative Chat Bots—And Grow Your List by 512%
It’s comon to hear agencies getting their leads primarily from referrals. It’s not a marketing channel, but a by-product of doing great work. Which is good, but ideally agencies should have a lead funnel they can turn on and off at will.
Today’s guest Rodney Hess of Rally Marketing has done just that, but not with Facebook Ads, but with creative chat bots.
Not only that, growing his agency’s list by 512% and netting a handful of new clients.
Great episode that will undoubtably make every agency owner pause and rethink chat bots.
I hope you enjoy the episode.
In this episode
- How to grow your agency email list 512%!
- How getting fired can be a blessing in disguise
- The boundaries and balance of working with your spouse, can it be done?
- An effective innovative way to create chat bots that work
- How to transition leads to the conversation of doing business and close
Connect with Rodney
Transcript
Anthony: Hey, Rodney, so thanks for joining me today on the show. And I look forward to sort of diving into things.
Rodney: Yeah, thank you, I’m excited.
Anthony: So for those who don’t know you, just tell us a little bit about what is it you do, and the agency that you’re rocking today, and how you came to be the MC that you’re rocking today, and the success that you’ve had.
Rodney: Yeah, absolutely, I’m Rodney Hess. I’m the president of Rally Marketing, We’re a full service digital marketing firm based out of Lafayette, Louisiana. Of course, we have clients all over the country.
I got my start in marketing, working at an SEO firm in New Orleans. It was advertised as a work from home job. It sounded too good to be true. I had no idea what SEO even was whenever I applied to it, I thought that I was gonna get ripped off or robbed, to be honest with you, because it was just like, work from home gig. It didn’t sound, at the time that was kind of, that was very weird to me.
That was over a decade ago, but ended up getting in at an SEO firm in New Orleans. That was really one of the fastest growing in the Gulf South at that time. And I got in doing SEO just at the right time where people were starting to kind of know what it was. And so that was my start, I was an account manager there.
After a good couple of years of working there, my wife and I wanted to start a family, wanted to move back to my hometown of Lafayette. So I started just kind of putting out feelers for jobs there. I got a position leading the digital department at a traditional firm down here in Lafayette. Grew that department for about four years before getting unceremoniously fired from that gig unexpectedly.
But luckily it was the best thing that ever happened to me because literally within 24 hours, I was tapped to kind of run Rally Marketing, my agency now, which at the time I was running with my wife, which was a lot of fun. We got to, you know, we both came from marketing firms, and both kind of got to experience what it was that we loved about working in a marketing firm, and what we both did not like at all about working in a marketing firm, so that we can kind of start our own thing and do it a bit differently.
Anthony: Got it, got it, okay. So that’s true things there. That’s really interesting. I know that I experience on a day-to-day, in many of the agencies that we actually work with.
When you say traditional agency, before you made the move, was that just all print magazine? Or was that like newspaper-type advertising or even radio?
Rodney: It was, so they were mainly a branding firm first and foremost. They were a creative agency, but yeah, they did, you know, radio commercials, television commercials, billboards, print advertising. Whenever I came on board, they had maybe two social media clients, like a single SEO client. And they were really just starting to break into the digital world at that time.
Anthony: Got it, and it was really interesting about that you’re working with your wife, and I want to touch on that too, but what was your initial decision? What was catalyst around starting or moving on to your next thing, your own thing that you had more control over, but why not continue just the traditional stuff there rather than going all digital?
Rodney: So, I mean, traditional was just never my background. It was a shock even going from an SEO firm to a marketing agency, you know? Agency life is a completely different beast than like anything else I’ve ever been a part of. And my focus went to digital. It’s of course, what I grew up doing. It’s what held my focus most of that time. And I like to think I had the foresight enough to realize that everything was moving in that direction, you know? I think traditional marketing absolutely works. I think it works best when it’s in conjunction with a strong digital strategy. And if you have to choose between one or the other, I’m always gonna put my money on digital.
Anthony: On digital, and be complemented by a lot of the more traditional stuff like–
Rodney: That’s exactly right.
Anthony: And things providing you have mechanisms like phone numbers or something to be able to track them to some degree.
Rodney: That’s right.
Anthony: ‘Cause that’s likely a lot of people’s arguments against the traditional way. Now, obviously in the last several months we’ve had COVID, and a lot of people sort of moving out of their traditional jobs, getting fired, that kind of thing, trying to start their own business, or even being fired and joining their spouses in their business. I mean, this is something I feel like doesn’t get enough air in our industry, as far as marketing agencies, businesses, remote teams, but how did you sort of find that working with your wife at home together? ‘Cause I know some people it works, some people, it really, it really doesn’t. There is boundaries and balance there. Is there such a thing?
Rodney: So the first three months of working with Laurel, my wife, was rough. It was a learning experience. We’re lucky in that we don’t mind spending all hours of the day together, that there’s, trust me, like there’s nothing wrong with needing breaks from your spouse, you know?
But we’ve got the type of relationship where we really complimented each other. We know each other’s strengths and weaknesses. And so, you know, being able to join onto a company where she was the president, I was the vice president at the time. So having a relationship to where I can speak to my boss, clearly, freely, openly, and that she could also express to me, after that initial three months hump, I mean, we really got into a groove of things.
We, to answer your question about that split between work and life, is there a separation? No, we had no separation. Our work was our life. At the same time, I do what I love, you know? I always tell people that my passion is helping small businesses. Marketing is just my job really. So, you know, I don’t mind having that blurring between work and life. So no, we didn’t really have that hard boundary. We tried it, but it just, we’d end up always talking about work anyway,
Anthony: ‘Cause it was something that you both obviously connected over, you know? It’s just, you know, every once in a while, like the meeting doesn’t go her way and she says, “You’re cooking dinner tonight.” It’s probably the worst of it, right?
Rodney: That’s exactly right. It of course, does lend to some tense moments. You know, our team would constantly make the jokes about Mom and Dad are fighting, you know?
Anthony: Oh, that’s great, I love that.
Rodney: But they also knew that it’s like, this is not really an uncomfortable thing. It’s a take it in stride kind of thing. ‘Cause even when we do kind of go at each other, within five minutes where we’re back to normal.
Anthony: You’re already back together, I love that. I find it very much like that with my wife as well. Where no, she’s not really integrated into the work and what I do, you’re still sharing, ’cause she works remotely, you’re still sharing some of that same space, the office, the work, the home still sort of blends that way. And then when you’re five minutes after, 10 minutes after you’ve reconciled, you move on like it sort of didn’t happen, but you still appreciate sharing all the rest of it, I think is part of the key to that magic. And having, making some play out of it. And that’s actually like one of the reasons, one of the things I love about what you guys have done with Rally is you actually inject a lot of personality and play in your marketing.
And that’s what I wanted to really sort of dive into today because a lot of agencies, you know, they work on, they rely on a lot of referrals when it comes to business, but that’s not necessarily a proactive lead channel, so to speak, it’s just a byproduct of the great work you do. And it’s awesome if get referrals, but how, it’s not something you can just turn on a tap and turn it off.
And so a lot of agencies, you know, they don’t necessarily have an answer for a lot of the very strategic, intentional lead gen. But when, there’s a great blog post that I actually saw that you did, which is covering all about how you guys have just really gone to town with chatbots and how you just got some incredible results. Like on that particular post, you grew your list by 500% in just like eight months. And that’s insane. And what I really love about this is there’s lots of talk about chatbots and Minichat, and various other tools out there, but you guys are really doing something really creative and different, which I think has largely led to the results you’ve had. And this is not for, and all those listeners, this is not for one of your clients.
You’ve done this for your agency, right?
Rodney: That’s right.
Anthony: Which is what many agencies are, you know, can fall down or just simply just don’t have the time. It’s not that they’re not smart enough to do it or don’t have the capacity. They just don’t have the room or they’re just too close to their work. So out of, obviously over time, you haven’t been doing chatbots ever since you started with your new agency, you’ve tried a few different lead chat channels. Can you share with us a little bit of those that kind of worked or did or didn’t work? And what led you to trying chatbots for your agency?
Rodney: Yeah, so, you know, we knew whenever, Rally Marketing, we’re only three years old at this point. We knew whenever we first started that we had to do something to really differentiate ourselves and to make a splash. So we knew that defining our voice, and having that really strong voice first and foremost was what was going to help us do that. We really defined our voice early on. We kind of describe ourselves as like, you know, your sassy best friend. You know, our voice is inherently feminine. We recognize that, we have our sassy, feminine voice. We also just got–
Anthony: That’s really interesting.
Rodney: It is, considering early on, we knew that I was kind of the face of Rally Marketing. I get myself out there, I put myself out there, I do events. So it’s interesting having this as kind of your face of your company, but knowing that your voice is still that of kind of like the sassy best friend, you know? I mean, if you look at me, I’m definitely not the most masculine man that you’ll ever meet. So I guess it’s not that surprising. But yeah, we really had, Thank you, Thank you.
We really had to really define that voice early on. And I felt like we did that. That’s kind of why within the first three years of us being open, we’re competing with some of the agencies that have been here for 20 years, you know, on top of that is staying on top of what we think are the latest cutting edge tools and not just what is the latest trend at the time. Yes, like hopping on trends can be valuable, but trends by their nature are kind of short lived, you know?
Anthony: Yeah.
Rodney: So it’s, it’s weeding through, what’s a trend. And what we feel is, you know, a major development that can be used to effectively market ourselves and our customers. And that’s kind of where I came across chatbots,
Anthony: Got it.
Rodney: You know, they’ve been around for quite a while and it wasn’t until I would see, I think Domino’s was one of the first to come out with like a super interactive chatbot where you could just put a pizza emoji and that was a signal for them to deliver your pizza to your door. And it wasn’t until I started seeing things like that, at chatbots really caught my eye because I liked the idea of using them for something other than what people expect them to be used for.
Anthony: Right.
Rodney: You know, when you think about a chatbot, you think about going to a website and engaging in a customer support bot, that is clearly a robot that does not give you the answers that you’re looking for. And that can be a really frustrating experience.
Anthony: Yeah.
Rodney: You know, it’s almost like companies decided to use them as a way to ease up their own load. Like I built this thing now it can be hands off, which I think is just the total wrong way to go about these types of technologies. So when we created our initial chatbots, we one wanted it to have a similar voice to what we had as a company. We wanted them to be fun and have a fun voice.
Secondly, we didn’t want to hide the fact that people were engaging with a chatbot. You know, our chatbot’s personality was a robot. We made it very clear out the gate that you are not talking to a real person, but that doesn’t mean you can’t have a good experience with it. So that was kind of the main things that we set out whenever we made the chatbots.
Anthony: Love it. So my experience is just basically what you’re married there, where you’re talking, it’s basically, they needed to prompt you to put in whatever it is you’re looking for. And all you want to do is actually talk to a real person because it’s not, it doesn’t have any of the answers that you want and just drives you absolutely nuts, but actually liking this something, what you’re doing is creating a chatbot that really is engaging.
And how does it, when it comes to these creatives, like you have an example of like some of the creative ones that you’ve done as an example. And how does that typically go from starting up with whatever emoji or icon that you use into that initial fun and play that you have into actually. We’re really beginning the business point of the conversation that actually sees any of those engages becoming an actual client of your agency.
Rodney: Yeah.
Anthony: What does that one?
Rodney: So we initially the first chatbot that we really built out, one of course was like a customer service day and get more information here, whatever you need. We made sure that we had talked to a human as one of those first buttons that people could press. We didn’t want them to have to search for that.
And what we initially did was okay, we thought to ourselves, what is it that is a need that the market has, that a chatbot can fill that nobody else is really doing? And, you know, everybody needs to have a monthly newsletter. You know, that’s obvious, but at least when it comes to like our little small marketing agency in Lafayette, Louisiana, people are likely gonna subscribe to a HubSpot before they subscribe to a rally marketing. I mean, that’s just the nature of what we do. There are people who have done it before us and have done it better. So if we’re not even second to the game, but if we were like 10 million to the game of getting into email marketing, we’re fighting a very uphill battle.
So we decided to implement something that we call rally chats, which were, you know, quick snippets on a Friday, every day, they would get sent to your messenger inbox with a prompt. If you want it to read, if you didn’t want to read it, you didn’t do anything. And it just sat in your inbox. If you wanted to read more, you could get a link to a story. We summarized it. You can have the option to just read the summary. And you also have the option to read what our thoughts are on this story. So kind of what our interpretation is.
Anthony: Now is this going to your existing list or cold?
Rodney: This was going to an existing list of people. We put out ads to where people would sign up for rally chats, where they knew what they were getting.
Anthony: Got it
Rodney: These weren’t cold sense. So we kind of started off doing that, which was a good experience, it was fun. I kind of became like the de facto chatbot person because as I think most agency principals, do we get our obsessions, we dive into it for, you know, a few months. And then we decide if it’s something that we want to continue doing or not, you know?
Anthony: Yeah.
Rodney: So I kind of took on the reins of doing this chatbot and I really liked doing it and it was getting good results. So we decided to kind of take it a step further. And what we did next was something that I really haven’t seen many people do with chatbots, which was, let’s just create an interactive experience for people through a chatbot where the only goal is to entertain and to engage and that’s it. So I–
Anthony: No sales, no mention of call to actions, nothing, right?
Rodney: Nothing, nothing.
Anthony: Is that what you are saying?
Rodney: Exactly, not even talking about marketing. So I love Halloween, I’m a huge Halloween guy. I love all things like scary, I love horror movies. I love all that gruesome stuff. And so we were trying to figure out what Raleigh wanted to do for, you know, our Halloween project. And we came up with the idea of doing a Choose Your Own Death haunted house chatbot.
So it’s like a Choose Your Own Adventure book. Like we used to read when we were kids, but it was a whole storyline of you going to a haunted house and you’re stuck in a haunted house. You know, you walk into the foyer and you see doors on your right doors, on your, left, the door in front of you, where do you go? And so each door people would pick would lead them down this crazy path of like, you know, they’d go into a room and blood would start dripping from the walls, or they’d go into a room and they’d hear like footsteps run behind them. And, you know, depending on where they go in this house, it results in a gruesome death for them. Or like a very like spooky death or whatever the case may be. And it was a, got a ton, a ton engagement.
I mean, we targeted it to people who were horror fans. We targeted also to like people like Buzzfeed and Mashable and, you know, people who could hopefully help it get some traction, but we built it with the intention of really engaging with the people who would appreciate it most.
Anthony: So was supposed to, it’s totally a play to only. Dentist who like Halloween.
Rodney: That’s right, we wanted people who like Halloween exactly. And what was interesting is that, you know, we could see people’s path through it. And the workflow for this chatbot, I’ll send you a screenshot of what this workflow looked like, because it looks like a spider web of nonsense, all the different, like, you know, things that connect to each other.
Anthony: That comes, yep.
Rodney: It was a very difficult build, but it was a ton, ton of fun. And in fact, we use it every year. Every year we bring the chatbot around and people use it every year. This year, we’re actually going to be redoing it where it’s the same concept, but we’re going to be kind of redoing the whole storyline.
Anthony: All right, cool, very cool. So at that point now they’ve just gotten to the end of it, they’ve had that death. So at what point from there, are you leading them into a different type of chatbot sequence to then go to change the relationship from just being pure entertainment and engagement to, “Hey, no, do you actually want to be someone who works with us?”
Rodney: Within I want to say 24 hours, we would send them a follow-up message. It’s just kind of like, thanks for, you know, engaging. We hope you enjoyed it. You know, if you want to be the smartest marketer in the room. And that’s kind of when we went into and kind of gave a little quick pitch for Rally chats. Again, if they happened to be someone who would engage with it, which statistically there would be, you know, we accepted them, but we also didn’t, we didn’t push people too hard from there. We gave them one small prompt. If they wanted to take us up on it, they would, if not, you know, we just wouldn’t pester them.
Anthony: Got it, got it, so having done that, then leads if they end up being a prospect. And then that conversation goes from that initial follow-up email to them sort of replying back to you, and then you’re getting on the phone at that point or into a different sequence?
Rodney: So yeah, basically from that point, you know, you’re getting on the phone with me, if you’ve engaged that much and you’ve shown that much interest, I’ll jump on a phone call with you.
Anthony: Yeah right, got it.
Rodney: And it actually did lead to us getting some business. The one that I can think of off the top of my head was we worked with a health company in Colorado who had seen the chatbot and saw it. And they work with the Denver Broncos every year. So we did this whole, like, Bronco, Stever, chatbot, where you would take a quiz and determine, you know, if you had Broncos or Stever. And so it was a similar chatbot, but it was something different that again, we could do that was interactive and that was fun.
Anthony: Got it, okay, that makes sense. And a great application for it too. I’ll link up the actual post as well. That I actually read that goes through, you got several clients out of it and you’ve got some images and inspects and things in there as well. It’s a great post it’s really awesome. Like the average open rate was like 92%. You’ve got there and they’re like, the click through rate was really high as well, that’s awesome.
Rodney: That’s the crazy thing with those chatbots is that especially if we were using them as a substitute for an email newsletter, the difference in stats, is off the charts.
Anthony: Got it, so do you think something like this is a great one-two punch in, starting with something like this, letting people know that you’re human, that you’re real, you’re fun and you don’t want. Marketing business could actually be fun too, right?
So to any other sort of agencies now that are listening to this going, “Okay, I’ve never really considered chatbot at any real depth as something that really generate me leads, it’s great for my bakery client.” Right, ’cause we just do a bunch of food on a chat bot and it just sells. So, but for an agency, like where do you, if they’re saying, well, I might give this a shot, but what would I necessarily do? Should I just target more broadly based on interests? Or should I go after niches? Where would you suggest that you need to stop thinking about first?
Rodney: If you’ve put in the upfront work to really know who your audience is, you know, just as a company that should kind of make the decision for you. You know. We don’t have any kind of industry niche as an agency, we work with companies all over. So of course, whenever we target someone we’re gonna wanna target people kind of in that general all over. However, if we were targeting just like, you know, consumer packaged goods companies that would totally affect the type of chatbot we would set up and the type of people that we could try to target with it, you know?
Anthony: Yeah.
Rodney: So it’s kind of, if you know your audience, you’ll kind of know where to start with it, in my opinion. And in terms of just how you can use it, what you can use it for. I really think it’s about finding that little hole that you haven’t seen a lot of people operate it, you know, it’s, we saw email newsletters and knew we had to do something in that space, but instead of competing there, why don’t we just move it here and be one of the first ones to do it in that way?
Anthony: Yeah, yeah, and I think there’s still a lot of opportunity to be really creative with this at the moment at the time of this particular–
Rodney: Yeah, absolutely. I mean, you know, for last Halloween we did another chatbot, but it was a terabyte, so you would get your tarot read by, you know, this like junky old robot that was kind of like breaking down. You could ask me questions about like love, money or just like general things. And then we use that as an opportunity. It was really interesting, you know, you could pull your tarot cards and it would give you a reading. And then what we did is we set another chat to go out like eight hours later. That was a second tarot card, like spilled out and do you want to turn it over? And it was kind of like, “Oh, I just finished with this thing, but hours later I’m still engaged with it.” And when you would turn it over, if you chose to, it was the death card, which would then transport you to the haunted house that we made the year before.
So we kind of used it to kind of like create this whole like interwoven story. We also created one that we called the Kringle Tron 9,000, the Santa bot where kids could, you know, instead of going to the mall, which I think is going to be even more pertinent this year, since kids probably aren’t going to be going to a mall and sitting on a stranger’s lap and driving right in their face, where it was bringing Santa into the 21st century and having Santa with a chatbot that kids could give their virtual Christmas gifts to Santa, we also had like a reindeer live stream where if they click this button and they would just see a looping video of Ray reindeer out in the field, they could prompt for Santa to send them some selfies. So Santa would like pose with sign and his phone.
Anthony: I love that how genius here that I’m really picking up on that I also got from the post too, is your ability to be able to ideate and be able to formulate this actual, this idea and bring these ideas together in a very structured way. So it sounds like you’ve got to start with the, obviously who you’re targeting and then there’s this big strategy brainstorm, right. That happens up front before you touch any souls. Right. So is that what that looks like? What does that sort of initial high level process look like from start to end with a chatbot like this?
Rodney: So really it’s got to start with, we start with the concept, we pitch out a whole, we throw it a whole lot of ideas prior to like landing on one. So it’s really, we start with the concept itself. And then we think about what are the limitations of the chatbot, because they do have limitations, you know character count is one, what are the behaviors like, how do people naturally want to engage with something like this? And really thinking it through from that level, I’ve made the mistake in the past of having a really good idea and then sitting down to implement it and having just no clue where to go from there, you know?
Anthony: Yeah.
Rodney: So it’s really understanding what are the limitations of the platform and what you can do to make those limitations work for you as opposed to work against you through the whole build process. And it’s just sitting down and mapping it out. I’m a very visual person. So before even sitting down, I mean to write out the whole, choose your own death haunted house thing, I had every single scenario it’s like I had, I looked like I was trying to find a serial killer ’cause that all these post it notes everywhere and strings connecting different things.
Anthony: I love that–
Rodney: That’s exactly right, yeah, that’s right. I’m an incredibly visual person. So I had to lay it out visually for me to understand it and grasp it. So yeah, if you’re, especially if you’re doing like a complicated build, map it out, as much as you possibly can from the get go.
Anthony: Are you using any in house tools off the shelf stuff, to actually implement and publish this?
Rodney: So we use mini chat internally. I find that it has one of the more intuitive, platforms you really need no coding knowledge whatsoever. That’s the beauty of some of these, new tools I’ve been coming out. It’s just as drag and drop this, something like a Wix website, you know, as long as you, again, kind of understand the platform and its limitations. It’s so easy to build these things out.
Anthony: Got it, that makes total sense. And that’s obviously getting a lot of traction for those reasons. And I think the pricing is pretty accessible for most people to get started with too. I believe it’s pretty, pretty affordable. The Christmas bot that you mentioned, you said that you targeted to that towards like kids, so correct, if I’m not mistaken?
Rodney: We’re talking to their parents, yeah.
Anthony: Their parents was that more of a, also with a secondary goal of lead gen or will that pure just for play and improving your concept, how was that?
Rodney: That one was kind of pure play, you know, again, it’s with my wife and I, you know, I’m the Halloween person, she’s the Christmas person. So we wanted to also create something for Christmas that was, you know, that would kind of bring some of that magic to something that kids especially kind of take for granted, you know, they’re on the internet all the time. And yet the concept of, you know, using that technology to chat with Santa is probably something that they’ve never really come across before.
Also we also had the intention of as the parents, you know, what can we do to help them out? Not only were we engaging with their children and giving their kids something to do and making their kids feel really special. One of my favorite things to do was monitoring the engagement these kids would have on this platform, ’cause you can see what they’re messaging and seeing all the little kids like ending their interaction with, “I love you Santa,” just would like make your heart. I had to respond as Santa with like, “I love you too,” because we, like, we built the stage where you don’t have to touch it. But when I see that come across, like, I can’t tell you how many, like, conversations I got into where I had to like, act the Santa for these, these kids. And it was, it was amazing. It makes you feel really good.
So I’m not gonna lie. We did some of it for PR because it was something that nobody’s really, that we haven’t seen many places before. So we did do some PR out of it, you know, rally marketing is bringing Santa and then the 21st century kind of thing.
Anthony: Got it.
Rodney: But more than anything, we wanted it to be something that was magical and fun. And like I said, we made it to are also the parents get something out of it because their kids are literally typing up their Christmas list into this chatbot where the parents can just refer back to here’s my right here as the history, right.
Anthony: That’s really cool.
Rodney: That’s right, we’re trying to iterate it in the future to where, if we can build the bot to where it recognizes key phrases, we’re trying to build it to where, depending on what their kid’s input, we can send an interactive wishlist to the parents with like, you know, a link that they can click on it or bring them right to Amazon on the items that their kids want. And we’re talking about connecting it with Amazon smiles to where they can make those purchases while also donating to, you know, nonprofits and kids in need. So that’s kind of the next iteration that we’re looking at.
Anthony: And so that kind of leads me into next year. Like at the time, this recording September, 2020, obviously we’re still in the midst of this whole COVID pandemic, which has forced a lot more activity online and various different ways. So what you’re talking about is I can see really becoming something that is a mainstay on my side. So like next year, 2021, you guys still yourself see yourself doing more chatbots. And how do you sort of see what agencies are going to need to be to doing into the next 12 months to stay relevant. And what’s going to be needed based on all this activity, going back on, you know, more intentional line.
Rodney: Yeah. It’s definitely something that we are gonna continue to do for our clients. You know, the great thing about chatbots is depending on the build itself and how complicated you want it to be, for the most part chatbots are you build all the time is dedicated right at the front end, you know, so we can have an a, you know, a chatbot for, let’s say 250 bucks a month. That’s bringing these clients of ours, incredible value, 250 bucks a month is relatively little for a client to pay for ongoing marketing services, right? All the work is upfront for us. So we’re dedicating time upfront. It’s collecting easy money from there, but implementing something that is useful for our clients to where that two 50 a month is well worth it for them.
Anthony: Right and so for the, for some of them, that’s just one customer and the rest is gravy. I I’d imagine, you know, depending on what their model is and what they’re selling, you know? So that’s really interesting. Thank you for sharing that with me as well, that’s awesome. So I’m gonna link up the blog posts in the show notes for this episode, Rodney. So for those that are listening, who want to find out more about giving this chatbots a go, like, how can they best connect with you? Do you get the help on this or be put on the right path or?
Rodney: Yeah, I mean, if you want to camp with me personally, LinkedIn, you know, Rodney Hess you’ll find me Rod Hess on LinkedIn. Actually it’s easy to remember. I found, if you want to learn more about the actual chatbots themselves, you can connect with the Rally Marketing Facebook page. You’ll, you’ll see our chatbot whenever you get to it. And you should be able to find it that way.
Anthony: Very cool, I love it.
Rodney: Especially when Halloween rolls around, where when they wrote back up there.
Anthony: There you go, so I see it. I actually in action and thank you so much. This has been fantastic. And I’m sure anyone that’s been thinking about chatbots this might’ve been a conversation to promote the engine and give this a try and I’m certainly gonna look into it more myself and what we do here.
Rodney: Absolutely my pleasure.
Anthony: Thank you so much for sharing, man, bye.
Rodney: Thanks Anthony, bye.
